As any startup founder will tell you in those early days of a new venture two things stand out as being a critical part of your success strategy. The first is conservation of your working capital and second is that you must start transacting quickly.
If you want to start transacting then you need to execute on two key areas. You must quickly identify how you solve your ideal clients biggest problem. The challenge then is to be clear on who exactly is your ideal client (IC).
Once your IC has been identified you must articulate the value of your solution by crafting not one but three powerful and precise expressions of the benefit your start-up offers your IC. These expressions of your value are called Value Propositions, more commonly known as pitches.